The Management Thinker We Should Never Have Forgotten
Harvard Business Review
JUNE 24, 2016
Gothenberg, Sweden, is a long way to travel from Boston for a breakthrough idea in management — especially one that is more than 40 years old. End the practice of awarding business on the basis of price tag alone; instead, try a long-term relationship based on established loyalty and trust. Laura Schneider for HBR.
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