Joseph Lalonde

DECEMBER 23, 2022

2) Invest in Technology and Automation: Investing in technology and automation is a great way to benefit all stakeholders of a company. For employees, automotive logistics can help them develop new skill sets by keeping them up-to-date with the latest technologies available for transportation management services.

Automotive 229

Automotive Company Long-term How To 229

Coaching Tip

APRIL 9, 2015

But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services.

Market Segmentation 70

Market Segmentation Strategic Planning Brainstorming Executive Coaching 70

Harvard Business Review

FEBRUARY 7, 2013

In 1926, author Sherwood Anderson wrote a note to his 17 year-old son John, who was thinking about where he might focus his education and career. Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower.

Self-aware 15

Self-aware Market Segmentation Technology Comparison 15

Harvard Business Review

AUGUST 9, 2018

Many of these nonprofits use technology, but the way they transform perceived weaknesses into strengths — nonprofit judo — can inspire any social venture. Customers: Segment them differently. Careervillage.org crowdsources career advice for low-income students.

Strategy 15

Strategy Market Segmentation Crisis Entrepreneur 15

Harvard Business Review

OCTOBER 24, 2016

But if the technology to help us exists and is not price prohibitive, then why are most marketing teams lagging behind other functional areas in adopting an analytical mindset? For me, adopting an analytical mindset had a big effect on my career and shifted the focus of my team. We all rely on it more than we care to admit.

Marketing 8

Marketing Metrics Market Segmentation Conference 8