Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133

Price Press Release Discount PR 133

Strategy Driven

JANUARY 7, 2011

Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Call to Action – Think of each video as it’s own marketing / pr / advertising campaign. What do you want your viewer to do?

Video 50

Video Marketing Mix Press Release Engineering 50

Strategy Driven

FEBRUARY 7, 2011

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! And the Clients Went Wild!

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

DECEMBER 6, 2010

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! And the Clients Went Wild!

Wilde 50

Wilde Real Estate Discount Advertising 50

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business."

Short-term 17

Short-term Guidelines Mass Marketing Telecommunications 17

Harvard Business Review

JULY 24, 2015

Many authors appreciate the turnkey services publishers provide such as distribution, design, marketing, foreign rights sales, and editing. It’s become accepted wisdom among authors that you are responsible for publicizing your book (and that it’s a terrible mistake to rely solely on your publisher to market it for you).

Short-term 8

Short-term Long-term Audience Brand 8