Strategy Driven

DECEMBER 28, 2018

There are alternative career paths out there and one of the best tends to be setting up your own business. When you get involved in retail, you are going to have to provide the market with an appealing product. Being employed makes for a relatively comfortable lifestyle. However, it’s not necessarily the best option for all of us.

Merchandising 50

Merchandising Retail Operations Products 50

Harvard Business Review

MAY 27, 2013

I have met with, interviewed, emailed or tweeted with librarians, salespeople, educators, thirteen-year-old kids, marketers, technologists, consultants, business leaders, social entrepreneurs — from countries all over the world — who have an idea, want to go public with it, and, in some cases, build a sustainable enterprise around it.

Entrepreneur 13

Entrepreneur Career Merchandising COO 13

Harvard Business Review

NOVEMBER 21, 2011

Lower income shoppers are also willing to pay more for categories that they see as an investment in their careers and future income. While many assume men's personal care is primarily driven by romantic relationships, in fact one of the biggest drivers of demand for men's personal care is career advancement.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

OCTOBER 24, 2011

For emerging artists this is particularly precarious, since careers are too often ended early if a first set of recordings fail to sell. Without a simpler, better structured digital market, the direct artist-to-fan business will struggle to grow. So how should a "content producer" behave in this new environment?

Industry 16

Industry Disintermediation Merchandising Long-term 16

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Already the idea of encore careers is taking hold.

Health Care 17

Health Care Merchandising Incubator Airlines 17

Harvard Business Review

MARCH 17, 2011

For years Braun tried to steal share from Norelco, the market leader, but this proved a tough sell: Norelco's customers were shopping for convenience, which wasn't what Braun was offering. Braun simplified its merchandising and brand strategy. For years much of Braun's marketing efforts had been aimed at 40-50+ year old men.

Management 16

Management Retail Brand Merchandising 16

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. But very often it goes against the grain of how they built their careers in the first place. If they have a design or marketing background, all the better. It's easy for the C-suite to sign up to co-creation. This does not come naturally. Where to start?

Workshop 16

Workshop Creativity Merchandising Airlines 16

Rich Gee Group

JANUARY 4, 2011

I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time. Customer Service is a part of marketing. The closest I came was Prime Computer UK where, and only for expediency, Marketing was once a part of Customer Service.

Licensing 332

Licensing Price Merchandising Ethics 332

Harvard Business Review

JUNE 1, 2015

.” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. Mid-Career Crisis. The third lesson, which was probably the biggest, is that marketing alone does not a company make. You and Your Team. A lot of things.

PR 8

PR Career Apparel Video 8

Harvard Business Review

SEPTEMBER 4, 2015

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

APRIL 4, 2013

I had spent my career building emerging brands in the natural and organic consumer space, first leading sales and marketing for Kashi cereal, then founding SPINS, a market research firm for the natural products industry. Zevia was often a planned purchase, not an impulse buy.

Maturity 9

Maturity Retail Merchandising Brand 9

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Already the idea of encore careers is taking hold.

Health Care 9

Health Care Merchandising Incubator Airlines 9

Harvard Business Review

NOVEMBER 12, 2015

In manufacturing, the villain might be expensive or defective products, the victims are the consumers paying for them, and the hero is safe merchandise that performs as promised. Don’t tell the tale from your own point of view, as in “We are excited to announce that our new organic fertilizer is the safest on the market.”

Merchandising 8

Merchandising Health Care Software Products 8

Harvard Business Review

MAY 4, 2015

We call them harmonic careerists , because many of them have constructed their working lives by combining multiple jobs rather than taking on a single monolithic career. Meg is a freelance writer, blogger, and children’s book author and merchandiser, and she owns her own marketing and PR consultancy.

PR 8

PR Long-term Consultative Career 8

Harvard Business Review

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. It’s a sign that our projects aren’t valued and our careers are stalling out. Without a larger marketing budget, sales will drop. Most of us don’t like to be told no.

Budgeting 8

Budgeting Creativity IPO Resources 8

Harvard Business Review

MAY 14, 2013

Analogously, this is why premium brands often sell discounted merchandise at outlet stores. It''s a shame that due to poor pricing decisions, the Rolling Stones are closing out their career amidst allegations of greed, headlines reporting on poor sales, and the taint of desperation from employing tacky discounting methods. Marketing'

Price 8

Price Discount Brand Merchandising 8

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

MARCH 9, 2016

For the budding entrepreneur, a good starting point is to create a qualitative understanding of market drivers. Today, Leslie Wexner is CEO, chair, and founder of L Brands, a $25 billion market cap company with two primary brands, Victoria’s Secret and Bath & Body Works. It is both art and science.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

In the CEO Afterlife

NOVEMBER 4, 2012

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. Economically I probably helped shift some merchandise. I’m glad I did. Towards the end of 2011, he was diagnosed with inoperable esophageal cancer.

Advertising 265

Advertising Creativity Industry Bottom-up 265