Remove Career Remove Marketing Remove Newsletter Remove Open-book
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

3 Ways Remarkable Leaders Get Noticed

Tanveer Naseer

Being a good leader — or even a great leader — is just not enough if you want to keep moving up in your career. Is there already a product on the market that will meet their needs? Be truly remarkable, and you’ll find yourself moving up the career ladder faster than you ever could have imagined.

Career 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marvelous Connector

Women on Business

Mercer knows 60 commands that include turning on lights and opening doors. Shea‘s first book began as several entries in her diary that her mother Megan discovered. But getting a book to market and then publicizing it is no easy task; especially with no extra money to support this venture.

article thumbnail

Katrina Markoff Named Woman of the Year by American Express and.

Women on Business

The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. Katrina followed that initial success by branching out of her apartment and opening a retail store in Chicago just two-months after her chocolates launched in Neiman Marcus. Katrina didn’t give up.

article thumbnail

CMI Highlights

Chartered Management Institute

As the importance of open and honest leadership continues to dominate the media spotlight, I find myself reflecting on how vital relationships are to building a positive working environment, and how important it is for all managers and leaders to develop this skill. Informed by these insights, we’ve made some changes to your CMI newsletter.

Policies 121
article thumbnail

Holiday Parties Are a Great Time to … Network your way into a New.

Women on Business

The research and interviews I conducted for the book, The Connectors , suggests that introverts are better connectors than extroverts when they actively engage. Doing so will ensure that you make all the right connections, and it will help to alleviate all that pre-party social anxiety. The reason? We are not perfect, and sometimes our.

article thumbnail

The Homecoming Queen Grows Up (kinda)

Women on Business

My need to be liked helps me deliver tough messages in a way that allows people to open up and listen. He thanked me and asked me when we could talk again. Its OK to want to be liked–it might even help in some cases. About the author Susan Finerty is a consultant, blogger and aspiring writer.