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Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. Don’t just build a career.

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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.” How to scale ideas.

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Is Bias Fixable?

Harvard Business Review

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion.

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Build Your Reputation the Rachael Ray Way

Harvard Business Review

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates.