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7 Market Research Mistakes You Should Never Make

Women on Business

NEWS AND INSIGHTS UPDATE: With so many free and affordable market research tools available to businesses today, it’s not surprising that companies aren’t getting the information they need (or they’re not interpreting it correctly). Using insufficient sample sizes. Generalizing beyond your sample.

Marketing 201
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The Power Of Career Conversations

The Horizons Tracker

Monash University research indicates that the indecisiveness and uncertainty young individuals face regarding their careers can have adverse consequences, including helplessness, depression, stress, lack of purpose, and despair. The study encompassed a sample of approximately 2,800 Australian secondary school students.

Career 122
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4 Keys For Bringing Out The Best From Introverts

Tanveer Naseer

Professional roles of introverts vs. extroverts Introverts and extroverts tend to migrate to career fields that play to their dispositions, says Moore. Google relies on sample work tests in addition to structured interviews as it assesses candidates, for example. That’s no doubt coming. Click here to view the original article.

CFO 277
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The Coming of the Clairvoyant Computer

Leading Blog

The leading career-focused social network, LinkedIn, predicts your job skills. Target predicts customer pregnancy in order to market relevant products accordingly. Marketing casts a wide net—"junk mail" is marketing money wasted and trees felled to print unread brochures. An estimated 80% of all email is spam.

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“No idea” Means I Have One :: Women on Business

Women on Business

Sample Script: Making it Conscious, Not Confrontational The set up: You and your team are working together on a presentation that’s due in less than twenty-four hours. As you can see, offering a number of choices at every turn allows those involved to retain some measure of control, which is essential to keeping the situation from escalating.

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Leadership Lessons from a 19th Century Genius

Leading Blog

Here is just a small sample of how James’s insights have helped me in my career: “A great many people think they are thinking when they are merely rearranging their prejudices.”. As we progress through our careers, keeping a truly open mind becomes increasingly difficult. Call it the legacy question.

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What Do I Need To Do To Move UP?

Rich Gee Group

It’s not ‘how many years’, it’s more about how many areas do you feel comfortable in the marketing arena? I come from a marketing background — you need creative, technical, statistical, client, financial and communication experience to make CMO. You need a requisite amount of experience to become a CMO.

P&L 150