How an NBA Team Thinks About Data, Talent, and Pricing
Harvard Business Review
MARCH 23, 2015
We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We want to win.
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