Remove Career Remove Mass Marketing Remove Operations
article thumbnail

Corporate Entrepreneurship: Turn Irony into Opportunity

In the CEO Afterlife

My friend’s students saw themselves as entrepreneurial thinkers, yet at graduation, most of them will begin their careers in a corporation. The change-makers are small- to medium-size enterprises that either lead niche categories or are hell-bent on knocking the big guy from the top rung of a mass market. Does it inspire?