Career Mass Marketing Technology 
Harvard Business Review
JANUARY 1, 2013
Economic and technological changes are reshaping the nature of work. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Self-branding is about being a signal in the noise of human capital.
Harvard Business Review
MARCH 30, 2016
The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.
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