The Timeless Strategic Value of Unrealistic Goals
Harvard Business Review
OCTOBER 22, 2012
Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present.
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