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How to Create True Customer Advocates

Harvard Business Review

Tout your customers'' achievements as much, if not more than, your own in that white paper or case study. On the other hand, if you''re larger and better established, you can help me reward my team by letting them go to conferences and present papers. It''s great career development for them.".

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A Guide to Winning Support for Your New Idea or Project

Harvard Business Review

The ability to get new initiatives off the ground is also critical to your career. “You can’t expect to write a white paper and slap it on people’s desks.” “You want to stand out, be visible, and get noticed as a leader,” she says. ” Here are some pointers on how to get your idea moving.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information. Keep your web content fresh, up-to-date, and helpful. You have less than 10 seconds to capture your visitor’s attention: use your time wisely!