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To Get Consumers to Trust AI, Show Them Its Benefits

Harvard Business Review

But even when the technology is ready to use and has been shown to meet customer demands, there’s still a great deal of skepticism among consumers. In order to understand trust in the relationship between humans and automation, we have to explore trust in two dimensions: trust in the technology and trust in the innovating firm.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

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Solving Facebook's Customer Advocacy Challenge, and Yours

Harvard Business Review

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. For the most part, they haven't yet developed the skills necessary to build such genuine engagement. Here are some of the possibilities for Facebook advocacy apps.

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The New Calculus of Competition

Harvard Business Review

Yes, emerging markets are, sometimes slowly, sometimes rapidly, beginning to catch up to developed world standards of living, working, and playing, by squeezing two centuries of industrialization into about two decades — but globally, the bar is going nowhere, fast. Consider a mini-case study: America. The second?

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How to Write a Cover Letter

Harvard Business Review

For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience and I’d love to bring my expertise and enthusiasm to your growing development team.” Lees notes that in some industries, like fashion or technology, it’s more appropriate to say how much you love a company’s product or services.

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How to Build a Strong Relationship with a New Boss

Harvard Business Review

’” Assisting your new boss in this fashion shows that you’re a team player. You can also make it clear that you’re eager and willing to help with any goals they are beginning to develop. Case Study #1: Adapt to the boss’s communication style. ” Come armed with solutions.

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