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Help Us Innovate the Innovation Process

Harvard Business Review

In the creative economy, innovation is more important than ever. Innovation is the only insurance against irrelevance. Innovation, in operations, products, business models and ecosystems, isn't merely a competitive advantage, it's the competitive advantage. We all get it: innovation is the lifeblood of every organization.

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Content Marketing that Converts

Strategy Driven

Case Study. I have 3 blogs that often get onto best lists, such as top innovative content, top sales blog, top business blog. Net, net, I'm getting large distribution in really targeted fashion: those folks most likely to read and potentially need my services/products. Sort-of 'hot leads.' Decision makers vs.

Content 50
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Beware the Sirens of Management Pseudo-Science

Harvard Business Review

Management is not an exact science, they say. And I guess most things that involve the study of human behavior cannot be. And the authors — aspiring "management thinkers" and "gurus" (never scientists) — have an excellent sense of the pulse of the business public. Business education Managing yourself'

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To Get Consumers to Trust AI, Show Them Its Benefits

Harvard Business Review

In order to understand trust in the relationship between humans and automation, we have to explore trust in two dimensions: trust in the technology and trust in the innovating firm. Could Liberate 50% of Managers' Time. Insight Center. The Age of AI. Sponsored by Accenture. How it will impact business, industry, and society.

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Luxury Brands Can No Longer Ignore Sustainability

Harvard Business Review

But according to a new report, 2016 Predictions for the Luxury Industry: Sustainability and Innovation , that sustainability gap is closing fast. Harry Potter star Emma Watson is a vocal advocate on gender equality while also appearing regularly in fashion magazines. None of this is easy or obvious.

Brand 8
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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.