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Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. A look at social media will tell you about people’s ability to credibly self-manage their own brands.

Brand 196
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The New Roadmap For Entrepreneurial Success

Eric Jacobson

Prior industry experience is very important for entrepreneurs targeting some markets, but less important for other markets. If you launch a beverage brand or a fashion apparel company, industry experience is super valuable. In this way, the show mirrors the case study approach we use to train students at Harvard Business School.

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Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. Case Study. I get anywhere from 40-51% conversion with my content marketing. Net, net, I'm getting large distribution in really targeted fashion: those folks most likely to read and potentially need my services/products.

Content 50
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Secrets To Having A Successful LinkedIn Platform

Strategy Driven

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions. Relatable case studies. Statistic attack. Relevant videos.

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Case Study: When Tragedy Strikes Your Supply Chain

Harvard Business Review

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Work from the fashion industry had helped cut poverty in the country by a third and now accounted for a third of its GDP. But Laura knew exactly what he meant. Laura sighed.

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Morning Advantage: How Korea Made Pop Music Their Newest Export

Harvard Business Review

Music and musicians are mass produced in standardized fashion. We so often hear about the challenges of coping with all these fast-moving factors, it's nice to hear a case study of success. But too many managers don't tell their teams which game they're playing, what the rules are, or equip them with the skills to win.

Video 22
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Patience in Japan

Harvard Business Review

This is one reason why Japanese companies tend to look out for the welfare of their employees in such an effective fashion. All this makes for a case study of the moral courage of ordinary Japanese citizens in times of crisis. Kresge Professor of Marketing at the Harvard Business School. Rohit Deshpande is Sebastian S.