Harvard Business Review

APRIL 17, 2017

But even when the technology is ready to use and has been shown to meet customer demands, there’s still a great deal of skepticism among consumers. In order to understand trust in the relationship between humans and automation, we have to explore trust in two dimensions: trust in the technology and trust in the innovating firm.

Technology 10

Technology Transportation Influence Resistance 10

Harvard Business Review

OCTOBER 10, 2016

How should you establish a positive, productive working relationship with your new manager? Your new manager likely has a lot on her plate, so take responsibility for establishing a great working relationship from the start. But it was so sensitive to me, so emotionally intelligent to me as the new manager.”

How To 8

How To Chief Technology Officer Case Study Emotional Intelligence 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

FEBRUARY 4, 2014

Here’s how to give hiring managers what they’re looking for. Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. With social media, there’s no excuse to not be able to find the name of a hiring manager,” says Glickman. Case study #2: Catch their attention.

Letter 14

Letter How To Maturity Case Study 14

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JUNE 21, 2012

This is an area of explosive growth for several reasons: Buyers demand customer content, but it takes too long and is becoming too expensive to create customer case studies and success stories the old fashioned way. Managing customer advocacy programs. And once you do, corporate approvals can take forever.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JANUARY 17, 2011

Cut corners, "manage" your earnings, sub-sub-subcontract. Consider a mini-case study: America. That economy, and those companies, will pursue not just fast food, fast fashion, venti skinny soy extra caramel mochaccinos, and McMansions, slightly faster, cheaper, bigger — but stuff that's a quantum leap better.

Press Release 15

Press Release Short-term Globalization Long-term 15