Case Study Fashion Technology 
Harvard Business Review
APRIL 17, 2017
But even when the technology is ready to use and has been shown to meet customer demands, there’s still a great deal of skepticism among consumers. In order to understand trust in the relationship between humans and automation, we have to explore trust in two dimensions: trust in the technology and trust in the innovating firm.
Harvard Business Review
JUNE 7, 2012
Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.
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Harvard Business Review
JUNE 7, 2012
Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. This means they want to talk to your customers. Social media understands this and facilitates it.
Harvard Business Review
FEBRUARY 4, 2014
Lees notes that in some industries, like fashion or technology, it’s more appropriate to say how much you love a company’s product or services. Case study #1: Demonstrate an understanding of what the company needs. Case study #2: Catch their attention. Authenticity is crucial. Be professional and mature.
Harvard Business Review
JANUARY 17, 2011
Consider a mini-case study: America. That economy, and those companies, will pursue not just fast food, fast fashion, venti skinny soy extra caramel mochaccinos, and McMansions, slightly faster, cheaper, bigger — but stuff that's a quantum leap better. This year, Samsung alone announced 75 new products.
Harvard Business Review
JUNE 21, 2012
This is an area of explosive growth for several reasons: Buyers demand customer content, but it takes too long and is becoming too expensive to create customer case studies and success stories the old fashioned way. And once you do, corporate approvals can take forever. Using gamification to engage advocates.
Harvard Business Review
OCTOBER 10, 2016
’” Assisting your new boss in this fashion shows that you’re a team player. Case Study #1: Adapt to the boss’s communication style. ” Case Study #2: Make a connection and bring solutions. “Think about it this way,” says Dillon. ” Come armed with solutions.
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