In the CEO Afterlife

OCTOBER 30, 2011

In the CEO Afterlife. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The CEO said, “We’re in the peace-of-mind-business.” Leadership , Marketing , Strategy. Human Resources. © 2011 In the CEO Afterlife.

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Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

OCTOBER 23, 2011

In the CEO Afterlife. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Main menu Home.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

OCTOBER 3, 2011

In the CEO Afterlife. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Memo To: CEOs and Aspiring CEOs. Re: Your Epitaph as a CEO. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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CEO Human Resources Brand Sports 222

In the CEO Afterlife

NOVEMBER 7, 2011

In the CEO Afterlife. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. Leadership.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

JUNE 13, 2011

In the CEO Afterlife. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. CEO Howard Schultz wanted 2000 stores up and running by the new millennium. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

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Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

NOVEMBER 20, 2011

In the CEO Afterlife. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Main menu Home. Leadership. About John.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

APRIL 17, 2011

In the CEO Afterlife. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife.

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CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. 3 Responses to The CEO as Chief Brand Custodian.

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Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

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Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

MARCH 15, 2012

Great CEOs will deal with the challenges of these ever-changing environments and continue to lead the march forward with compelling visions, insightful strategies and flawless execution. How CEOs prioritize and exercise the principles of great leadership forever hinges on the needs and the conditions of the enterprise they lead.

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CEO Chief Executive Officer Critical Success Factor Discount 242

In the CEO Afterlife

SEPTEMBER 6, 2011

In the CEO Afterlife. Why HR and the CEO should be joined at the Hip. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

MARCH 19, 2012

Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise. CEOs will be time-starved.

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CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

DECEMBER 11, 2011

In the CEO Afterlife. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

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CEO Advertising Brand Franchising 201

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

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Brand CEO Marketing Proposal 196

Leading Blog

MARCH 6, 2023

In Good Power: Leading Positive Change in Our Lives, Work, and World , former Chairman and CEO of IBM Ginni Rometty redefines power as a way to “drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few.” Even with major changes, some things don’t change.

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Power Hammer CEO Human Resources 462

In the CEO Afterlife

AUGUST 15, 2011

In the CEO Afterlife. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Some say beer marketers are savvy. Leadership.

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Class Marketing CEO Advertising 122

In the CEO Afterlife

NOVEMBER 27, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Main menu Home. Leadership. Does this Flag represent Riches to Rags? Search My Site.

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CEO Brand Fashion Human Resources 205

N2Growth Blog

MAY 16, 2022

A prominent divisional CEO at a billion-dollar MNC may have sat in on corporate board meetings and presented their region or division updates. The CEO must maintain control and keep to their script but accommodate active member involvement. Build trust through credibility among peers and employees within the workforce.

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Execution Company CEO Skills 397

N2Growth Blog

JUNE 16, 2019

In 2006, one of my CEO clients in Sarasota, FL shared with me his annual employee engagement survey. At this juncture of Walton, I had been focused on delivering consulting services to CEOs and business owners to help them grow healthy organizations. No surprise that all six values rise and fall on leadership. Leadership Alignment.

Leadership 353

Leadership Survey Strategic Planning CEO 353

In the CEO Afterlife

NOVEMBER 2, 2014

If it is, the notion begs a second question; can aspiring leaders and rookie CEOs find the captivating style that is bestowed upon the chosen few? When astute boards of directors are choosing their next CEO, they begin their search by looking for substance – the candidate’s track record of accomplishment. Great CEOs get the job done.

Leadership Styles 238

Leadership Styles Leadership Human Resources Charisma 238

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

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ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

JULY 26, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Main menu Home. Leadership. The Green Thing. Have a chuckle. Search My Site.

CEO 167

CEO Brand Follow-up Human Resources 167

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 305

Blog Brand CEO Depreciation 305

Women on Business

MARCH 18, 2011

Can a CEO be brutally honest? Everyone from sales clerks to CEO’s have been talking about the ‘burning platform memo’ from Nokia’s CEO Stephen Elop. He referenced when the first Iphone arrived, how Android has come on the scene, market share gains and how Nokia hasn’t been able to keep up with the innovation.

CEO 170

CEO Guidelines Innovation Motivation 170

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Chart Your Course

APRIL 29, 2013

s fledgling CEO Marissa Mayer made her first misstep. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s was changing its telecommute policy.

White Paper 231

White Paper Human Resources Consensus Resistance 231

In the CEO Afterlife

NOVEMBER 13, 2011

In the CEO Afterlife. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

LDRLB

SEPTEMBER 28, 2011

My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. CEOs must watch for that.

CEO 116

CEO CFO Human Resources Real Estate 116

In the CEO Afterlife

AUGUST 9, 2011

In the CEO Afterlife. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

AUGUST 7, 2011

In the CEO Afterlife. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. But, not every CEO follows this trodden path. Main menu Home.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

SEPTEMBER 19, 2011

In the CEO Afterlife. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. My concern is the lack of positioning discipline by their most senior marketing officer. Main menu Home.

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Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 2, 2012

However, now that I look back from the CEO afterlife, I realize that this view need not be pervasive. As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. But hold on for a moment.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

MAY 16, 2011

In the CEO Afterlife. One of my best mentors during my CEO years was my monthly Harvard Business Review. I can tell you, the articles’ principles helped guide me as a CEO and later as a strategy consultant. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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CEO Innovation Education Brand 133

In the CEO Afterlife

DECEMBER 27, 2014

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision' For more on the 80/20 rule, complexity, and the power of strategic focus, download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World.

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

In the CEO Afterlife

FEBRUARY 26, 2012

Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). As long as the “Davids” are able to resist the urge to become generalists by expanding into too many markets with too many products, they can win.

Creativity 240

Creativity Brand Management Marketing Brand 240