In the CEO Afterlife

OCTOBER 30, 2011

In the CEO Afterlife. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The CEO said, “We’re in the peace-of-mind-business.” Leadership , Marketing , Strategy. Human Resources. © 2011 In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

OCTOBER 23, 2011

In the CEO Afterlife. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

OCTOBER 3, 2011

In the CEO Afterlife. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Memo To: CEOs and Aspiring CEOs. Re: Your Epitaph as a CEO. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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CEO Human Resources Brand Sports 222

In the CEO Afterlife

NOVEMBER 7, 2011

In the CEO Afterlife. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. Leadership.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

DECEMBER 29, 2013

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. Marketers determine how to bring the brand promise to life. Everything.

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Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

JUNE 13, 2011

In the CEO Afterlife. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. CEO Howard Schultz wanted 2000 stores up and running by the new millennium. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

NOVEMBER 20, 2011

In the CEO Afterlife. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Main menu Home. Leadership. About John.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

DECEMBER 4, 2011

In the CEO Afterlife. Their marketing teams research everything to death. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Main menu Home. Leadership.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. 3 Responses to The CEO as Chief Brand Custodian.

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Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

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Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

MARCH 15, 2012

Great CEOs will deal with the challenges of these ever-changing environments and continue to lead the march forward with compelling visions, insightful strategies and flawless execution. How CEOs prioritize and exercise the principles of great leadership forever hinges on the needs and the conditions of the enterprise they lead.

CEO 242

CEO Chief Executive Officer Critical Success Factor Discount 242

In the CEO Afterlife

SEPTEMBER 6, 2011

In the CEO Afterlife. Why HR and the CEO should be joined at the Hip. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

MARCH 19, 2012

Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise. CEOs will be time-starved.

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CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

DECEMBER 11, 2011

In the CEO Afterlife. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

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CEO Advertising Franchising Brand 201

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

AUGUST 15, 2011

In the CEO Afterlife. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Some say beer marketers are savvy. Leadership.

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Class Marketing CEO Advertising 122

In the CEO Afterlife

MAY 1, 2011

In the CEO Afterlife. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. The most blatant was the Boards of Scott Paper and Sunbeam hiring ‘Chainsaw Al Dunlap’ as their CEO despite his reputation as a corporate sociopath. Human Resources. Main menu Home. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

Leading Blog

MARCH 6, 2023

In Good Power: Leading Positive Change in Our Lives, Work, and World , former Chairman and CEO of IBM Ginni Rometty redefines power as a way to “drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few.” Even with major changes, some things don’t change.

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Power Hammer CEO Human Resources 421

In the CEO Afterlife

NOVEMBER 27, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Main menu Home. Leadership. Does this Flag represent Riches to Rags? Search My Site.

CEO 205

CEO Brand Fashion Human Resources 205

N2Growth Blog

MAY 16, 2022

A prominent divisional CEO at a billion-dollar MNC may have sat in on corporate board meetings and presented their region or division updates. The CEO must maintain control and keep to their script but accommodate active member involvement. Build trust through credibility among peers and employees within the workforce.

Execution 397

Execution Company CEO Skills 397

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

N2Growth Blog

JUNE 16, 2019

In 2006, one of my CEO clients in Sarasota, FL shared with me his annual employee engagement survey. At this juncture of Walton, I had been focused on delivering consulting services to CEOs and business owners to help them grow healthy organizations. No surprise that all six values rise and fall on leadership. Leadership Alignment.

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Leadership Survey Strategic Planning CEO 353

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

JULY 26, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife. Main menu Home. Leadership. The Green Thing. Have a chuckle. Search My Site.

CEO 167

CEO Brand Follow-up Human Resources 167

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

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Blog Brand Depreciation CEO 305

Women on Business

MARCH 18, 2011

Can a CEO be brutally honest? Everyone from sales clerks to CEO’s have been talking about the ‘burning platform memo’ from Nokia’s CEO Stephen Elop. He referenced when the first Iphone arrived, how Android has come on the scene, market share gains and how Nokia hasn’t been able to keep up with the innovation.

CEO 170

CEO Guidelines Innovation Motivation 170

In the CEO Afterlife

APRIL 4, 2011

In the CEO Afterlife. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Human Resources. Main menu Home.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Human Resources. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Chart Your Course

APRIL 29, 2013

s fledgling CEO Marissa Mayer made her first misstep. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s was changing its telecommute policy.

White Paper 231

White Paper Human Resources Consensus Case Study 231

In the CEO Afterlife

NOVEMBER 13, 2011

In the CEO Afterlife. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Great Leadership By Dan

DECEMBER 22, 2011

In his book, Built to Last , Jim Collins describes the very successful succession planning process that GE’s CEO, Reginald Jones, took to find a new CEO. Challenges for Mid-Market Companies. At the same time, many mid-market companies often wait until it is too late to successfully identify and develop their next CEO.

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Development Critical Success Factor Leadership Development Collins 232

LDRLB

SEPTEMBER 28, 2011

My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. CEOs must watch for that.

CEO 116

CEO CFO Human Resources Real Estate 116

In the CEO Afterlife

AUGUST 9, 2011

In the CEO Afterlife. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

AUGUST 7, 2011

In the CEO Afterlife. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. But, not every CEO follows this trodden path. Main menu Home.

CEO 100

CEO Golden Parachute Welch Human Resources 100

LDRLB

FEBRUARY 29, 2012

In my mind, the best CEOs are usually the ones who are in a race to the future – they’re obsessed with defining the future because they can’t stomach the thought of reacting to a future created by their competitors. During his era, Steve Jobs was miles ahead of every other forward thinking CEO in that race.

CEO 122

CEO Bureaucracy Maturity Human Resources 122

In the CEO Afterlife

SEPTEMBER 19, 2011

In the CEO Afterlife. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. My concern is the lack of positioning discipline by their most senior marketing officer. Main menu Home.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131