How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
The article (it's behind a seemingly unbreachable paywall) has acquired the reputation of having marked the end of the dot-com boom. So when Amazon reports below-consensus earnings, as it did Tuesday, and the share price jumps, as it did after-hours Tuesday and again Wednesday morning, the reaction isn't quite the puzzle it seems.
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