Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Marketing Execution Prahalad 107

In the CEO Afterlife

SEPTEMBER 6, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. For as long as I can remember, the person bonded to the CEO’s hip was the CFO. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Coaching Tip

SEPTEMBER 30, 2011

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

B2C 95

B2C B2B Marketing CIO 95

Tanveer Naseer

MAY 9, 2017

He has observed in many companies that a C-suite team represents a balance of types , for instance, an introverted CEO who chooses an extroverted CFO to bring strengths to the table that he or she doesn’t have. “On On the senior leadership team, you need thoughtful analysis and you need passion and excitement,” adds Moore.

CFO 277

CFO Education Diversity Reference 277

Marshall Goldsmith

DECEMBER 6, 2010

A CEO asked me to coach his potential successor, the CFO. It didn't take long before I just felt that the CEO just didn't like the CFO. I brought it to his attention: "I just don't think you like the CFO." However, the CEO now concluded that the CFO lacked the "adequate marketing skills." the CEO told me. "His

CEO 118

CEO CFO Skills Open-book 118

Great Leadership By Dan

MAY 22, 2018

As Craig’s CFO and CAO, I always appreciated this leadership style. Build great teams In the early dark days as CFO of Footlocker, we had a struggling company that was deeply in debt. Be an engaged listener As a young executive and newly appointed CFO, I was fortunate to work for Jim Hageman.

CFO 169

CFO Leadership Ethics Long-term 169

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

Influence 275

Influence Blog Politics Learning-by-Doing 275

HR Digest

JULY 8, 2022

The one thing that will majorly influence the fate of CFO aspirants is their tech skills. According to a Gartner survey of 173 CFOs in November 2020, digital investments topped CFO agendas. Being comfortable with data, technology, and cross-disciplinary collaboration was crucial to the success of CFO candidates.

Technology 106

Technology CFO Succession Finance 106

Women on Business

AUGUST 15, 2012

Laura has 13 + years experience with Palo Alto Software (Eugene OR) in multiple roles including sales, customer service, customer support, and assistant to CFO. In the first three months alone she generated more than 4,000 tweets, attracted 500 followers, and reached a Klout score of 41, which is about 85th percentile.

Media 181

Media CFO Team Education 181

Lead on Purpose

DECEMBER 6, 2010

Product managers need to provide direction for how a product should be built, and through your understanding of the market, give them assurance they are building the right product. Marketing: When most people hear the word ‘marketing,’ the duties of PR and marcom are how they usually interpret it.

Productivity 182

Productivity Products Management Leadership 182

Rich Gee Group

DECEMBER 11, 2010

What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. For some positions (CFO, CIO), all their hard work to make it to the table is now useless when they need to use skills other than IQ: Communication – Communicate clearly and concisely.

CEO 236

CEO Development Licensing Motivation 236

N2Growth Blog

SEPTEMBER 13, 2024

Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. This know-how helps effectively reach and engage target audiences across various digital channels.

Diversity 195

Diversity Long-term Loyalty Brand 195

N2Growth Blog

AUGUST 22, 2010

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. If your CMO is making all of your brand decisions there will be h*ll to pay down the road.

Blog 417

Blog Gordon CEO Consultative 417

CEO Insider

MARCH 2, 2022

Marketing people not only wear many hats, have unique skill sets, and are creatives by nature. Talking to marketing professionals is like knowing the technical jargon of coders or the medical terminology of physicians. However, most businesses don’t know the lingo of marketing. They also live and breathe by nuance.

Marketing 98

Marketing Magazine Creativity Skills 98

LDRLB

SEPTEMBER 28, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate.

CEO 116

CEO CFO Human Resources Real Estate 116

HR Digest

NOVEMBER 20, 2020

Workers who adapt and grow with the organization in a time of accelerated change will be able to launch products and services that meet market needs. When I was a technology marketing exec in 2009, I heard the words nurture marketing. When I was a technology marketing exec in 2009, I heard the words nurture marketing.

Skills 145

Skills Emotional Intelligence CFO Power 145

N2Growth Blog

JUNE 29, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 313

Blog Brand CEO Consultative 313

CEO Insider

APRIL 19, 2021

If you are an investor or executive leader at a company, particularly in the middle market, chances are you spend time sourcing candidates for the C-suite on a regular basis—as growth often demands leaders with specific skill sets along the trajectory. License and Republishing: The views expressed in this article Interviewing a CFO?

CFO 52

CFO Licensing Magazine Article 52

HR Digest

MAY 14, 2022

Moderna CFO Jorge Gomez had assumed the position just one day prior, almost a month after leaving a dental company. While Moderna looks for a replacement, his recently retired predecessor, David Meline, will continue to work as the CFO. The biotechnology company announced Gomez’s appointment as the new Moderna CFO on April 11.

CFO 52

CFO Chief Financial Officer Due Diligence Biotechnology 52

First Friday Book Synopsis

NOVEMBER 11, 2014

He has published extensively on the successful leadership traits of CEOs of mid-market companies. His first book, published in 2007, is The Feel of the Deal: […].

CFO 95

CFO Wilde Drucker Magazine 95

Chart Your Course

JANUARY 13, 2017

Business leadership researchers tell us that the best traits for your CFO are emotional stability and global ethics. In the days after the Sarbanes-Oxley Act of 2002 (SOX), a chief executive cannot hide behind the acts of the CFO. If your CFO is doing something financially shady, SOX says that he is either doing it with you or to you.

CFO 100

CFO Chief Financial Officer Team Finance 100

N2Growth Blog

OCTOBER 11, 2022

At N2Growth, we iteratively source and stay in the market until a finalist candidate is found. C-Suite: CAO, COO, CFO, CTO, etc. Maintaining an open dialogue with your search partner all year long allows the firm to go to market quickly when required. in 2022 alone. Senior Vice President.

Execution 221

Execution CTO COO CFO 221

CEO Insider

SEPTEMBER 28, 2021

Over the years in his career as the global research director of Deloitte LLP’s CFO Program, Ajit Kambil has seen countless examples of executives being promoted to C-Level positions without having the tools needed to communicate their visions to their stakeholders. “As

Execution 119

Execution Strategy CFO Magazine 119

First Friday Book Synopsis

OCTOBER 19, 2014

He has published extensively on the successful leadership traits of CEOs of mid-market companies. His first book, published in 2007, is The Feel of the Deal: […].

CFO 85

CFO Wilde Drucker Magazine 85

Rich Gee Group

AUGUST 31, 2015

What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. For some positions (CFO, CIO), all their hard work to make it to the table is now useless when they need to use skills other than IQ: Communication – Communicate clearly and concisely. Think holistically.

CEO 150

CEO Development CIO Emotional Intelligence 150

Lead Change Blog

JUNE 24, 2015

You cannot dare do the same thing as an entrepreneur when you are still the HR manager, marketing guru, office manager, janitor, tech guy, sales staff, CFO and CEO. With some of these other jobs, you can leave behind the workload and take some time out. Let’s flip over to the bright side of the coin: It’s rewarding.

Entrepreneur 150

Entrepreneur CFO Maturity Long-term 150

Lead on Purpose

JULY 10, 2009

You need people who focus on getting the right products to the right market at the right time. Successful companies establish a product management/marketing role (or group), empower them with the ability to make decisions, and hold them accountable for their actions. Creating compelling products comes back to the people.

Succession 133

Succession CFO Ethics Taylorism 133

Tanveer Naseer

NOVEMBER 28, 2017

Lars Sudmann, former CFO of Procter & Gamble Belgium, TEDx presenter, leadership and board advisor, and executive coach, believes that companies should provide consistent feedback to all of their employees. “If Feedback is an essential part of engaging employees. So, what does that look like?

Charan 257

Charan Attrition Morale Survey 257

Women on Business

JANUARY 25, 2011

For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. It’s not rocket science, but it is surprising how many CFO’s and managers don’t stop to evaluate the effectiveness of their meetings. You first have to determine the purpose of the meeting.

Press Release 140

Press Release Discount PR Magazine 140

Marshall Goldsmith

DECEMBER 26, 2011

Recently, in a conversation with the CFO of a blue chip company, I observed an example of the impact of this increased compensation. The CFO replied, "You are getting paid as much a partner in one of the top professional services firms. If I had wanted to put in this many hours, I would have worked in a professional services firm."

Health Care 132

Health Care CFO Competitive Advantage Outsourcing 132

Women on Business

JANUARY 8, 2011

She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â

Press Release 124

Press Release CEO Discount PR 124

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

LDRLB

APRIL 21, 2020

We look back on it as a genius idea, but the market at the time wasn’t so sure. And then, they listened as the CFO of Blockbuster arrogantly explained to them how every dot com company was about to implode, how the internet was overrated, and how brick and mortar retail was going to survive for a very long time.

CFO 128

CFO Motivation Industry Participative 128

Next Level Blog

DECEMBER 1, 2020

A number of them have brought me back to work with them again as they move to their next level like from CFO to COO or, in another example, several times over the years as the leader moved from VP to SVP to business unit president to, finally, CEO of his company. There would not be an Eblin Group without her.

Development 245

Development Long-term Workshop Learning-by-Doing 245

Lead Change Blog

MARCH 11, 2021

This fantastic news has deservedly boosted the stock market, and lots of companies are shifting to retract planned staff and budget cuts. When I met James as well as the company’s CEO and CFO over Zoom, I told them that we should admit that COVID-19 seriously interrupted our world and will not disappear anytime soon.

Constraint 150

Constraint COO CFO Webinar 150

The Horizons Tracker

MAY 18, 2022

This bureaucracy is compounded by the lack of uniform reporting structure, with some reporting to the CEO, others to the CFO, and others again the chief strategy officer. This is a marked difference from traditional VC firms, which can act extremely quickly once investment decisions are made.

Short-term 116

Short-term CFO Bureaucracy Long-term 116