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In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. Is it more important to consider capabilities when you develop a strategy now than it was, say, five years ago? SD : Why now? What do most companies do instead?
That's why there's little pushback on pricing, obsolescence, or disappointing developers. In a big company, you might be facing the tradeoffs of signing a major OEM deal that will obligate your engineering or channelmanagement infrastructure or going for a direct sales model that will require putting people on payroll.
This group should represent a variety functions within the organization exposed to Brexit: supply chain, channelmanagers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others. Our clients revealed that they were increasing their focus on innovation to enhance their value proposition.
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