Channel Management, Development and Technology

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Channel Management

Development

Technology

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. Is it more important to consider capabilities when you develop a strategy now than it was, say, five years ago? SD : Why now? What do most companies do instead?

Resources

Resources Industry System Strategy

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. How technology is changing the way we work. Weaver’s staff sent three million mailings a year to GM and non-GM customers, achieving a remarkable 25% response rate.

Media

Media Automotive Globalization Active Listening

Leadership Digital

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

How GM Uses Social Media to Improve Cars and Customer Service

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