Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
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