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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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We Can't Agree to Disagree

Harvard Business Review

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned. No wonder alignment is so hard.

Brand 15
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Only a minority of firms is well ahead in planning and preparing a UK market strategy. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. The company should look to bring in staff from other markets to apply their skill sets and ideas. How to Plan for Brexit.