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A Guide to Use Sales Resume Keywords Effectively

HR Digest

Resume buzzwords are critically important because that’s where the hiring manager’s attention is most of the time. Your resume is a marketing document,” says Cranberra-based HR generalist Lindy Graham. Account Management. Project Management. Territory Management. Channel Management. Marketing.

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How To Expose Your Vacation Rental to Thousands Of Online Visitors

Strategy Driven

The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website. However, now you can use vacation rental website builders to manage all these websites centrally.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

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We Can't Agree to Disagree

Harvard Business Review

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned. No wonder alignment is so hard.

Brand 15
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Only a minority of firms is well ahead in planning and preparing a UK market strategy. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. The company should look to bring in staff from other markets to apply their skill sets and ideas. How to Plan for Brexit.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

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