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Is there a market opportunity the company is overlooking? If the finance person frets about keeping expenses under control, discuss expense numbers,” says Sheen. “If Erik Mason, the marketing communications manager for an aesthetic skin laser company in the Northeast, felt the firm needed a new image. ” says Sheen.
He said that without changes in incentives, as well as a change in the structure of the C-suite, broad-based roles like ChiefInformationOfficers, ChiefMarketingOfficers, and Chief Data Officers are hampered in their effectiveness.
Finance, Logistics, Marketing, Sales, as well as Production and Quality all produced large amounts of data that could be interesting for data science pilot projects. But the momentum it created is something we do not want to miss”, said Dr. Jürgen Sturm, ChiefInformationOfficer.
But they also have changed how they work with each part of the company, allowing them to learn and adapt faster as new opportunities arise and markets change. In the past, IT just provided direct services to the operating groups, according to ChiefInformationOfficer Hector Calva.
Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography. Request an interview.
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