CEO Insider

MARCH 17, 2021

“Market-driven firms are, […]. The evidence for those that do it well is unambiguous. They are more successful on almost every measure that counts in business, from profitability to growth to employee engagement (Kirca et al.

CEO 116

CEO Licensing Magazine Article 116

CEO Insider

JANUARY 20, 2022

Once you’ve made some big plays and delivered on key milestones, the journey doesn’t end; you need to prepare to come back stronger. Being proud but never satisfied is an attitude. It’s a mentality where you always strive to do better. It doesn’t mean you don’t enjoy your accomplishments or don’t celebrate. But never being […].

Magazine 132

Magazine Chief Information Officer Information Technology Human Resources 132

CEO Insider

JULY 28, 2022

There is nothing like escaping the winter of Melbourne, Australia, for the warmth and relaxation of Bali. The beaches, the rice terraces, the mountains, the beautifully kind people, the food, the vibe – there are so many reasons to make Bali your next holiday destination. But, what if you want more than a holiday? As […].

Magazine 111

Magazine Chief Information Officer Information Technology Human Resources 111

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

Marketing 15

Marketing Advertising Chief Information Officer Technology 15

CEO Insider

JUNE 5, 2022

Most of the labour market movement we have seen in […]. Everyone who knows me, knows I reject ‘The Great Resignation’ – it’s a million-dollar catch-phrase, but it’s quite dangerously misleading. This is not a great resignation – which suggests that people have made a sudden decision to do something dramatic that we didn’t see coming.

Magazine 52

Magazine Marketing Chief Financial Officer Chief Information Officer 52

Harvard Business Review

FEBRUARY 15, 2013

As technology expands the way that marketing is understood, led, and practiced, there are exciting new opportunities for Chief Marketing Officers and Chief Information Officers to drive growth by collaborating and transforming their organizations.

CIO 8

CIO Chief Information Officer Marketing Webinar 8

Harvard Business Review

APRIL 28, 2017

See More Videos > See More Videos > At this point in the evolution of big data, the challenges for most companies are not related to technology. Companies that fail to adapt do so at their own competitive and market risk. of executives characterizing their big data investments as “successful.” </span> Save.

Company 16

Company Chief Information Officer Parcell Survey 16

Harvard Business Review

JULY 22, 2014

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

Supply Chain 14

Supply Chain CIO Chief Information Officer Budgeting 14

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

CIO 13

CIO Chief Information Officer Norton Technology 13

Harvard Business Review

AUGUST 22, 2012

When you're in this situation, avoid the six common mistakes most salespeople make: They use truisms : They believe their company's own marketing pitch, which makes claims that are not considered entirely true by the listener. My name is Luke Skywalker and I'm a sales rep [demeans salesperson] for XYZ Technologies. Hello, Norman.

CIO 17

CIO Chief Information Officer Outsourcing Telecommunications 17

CEO Insider

JUNE 8, 2022

While moderating somewhat due to rising interest rates and other factors, the real-estate housing sector continues to generate record sales — particularly in certain pockets throughout the country, including cities in Florida, North Carolina, Arizona, Colorado, New Mexico, Texas, and California.

Real Estate 52

Real Estate Brand Magazine Chief Information Officer 52

Harvard Business Review

AUGUST 29, 2013

Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur. Surely there is truth to both sides'' complaints.

CIO 12

CIO Chief Information Officer Marketing Technology 12

Harvard Business Review

NOVEMBER 22, 2017

And that means buying more new technology: IT organizations must adopt new platforms and processes and integrate services in new ways. Read More from DXC Technology: Is Your Company Adapting Fast Enough to Thrive in an Increasingly Digital World? Are IT organizations ready for the challenge?

Technology 9

Technology Organization Content Supply Chain 9

Harvard Business Review

FEBRUARY 15, 2018

That number is half again higher than in the 2017 survey, which suggests that more value is being achieved as companies grow familiar with the technologies. The types of value received are perhaps consistent with other previous types of technology. The technology judged most disruptive is AI — by far. relate to each other.

Company 16

Company Survey Chief Information Officer Objective 16

Harvard Business Review

AUGUST 13, 2014

For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. And 83 percent of CIOs say that they need to align and interact with Marketing. (It It was 77 percent in 2012.).

CIO 9

CIO Chief Information Officer Marketing Survey 9

Harvard Business Review

AUGUST 14, 2013

In a recent article , I suggested that the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today. IT on Steroids: The Benefits (and Risks) of Accelerating Technology.

CTO 10

CTO CIO Chief Technology Officer Chief Information Officer 10

Harvard Business Review

AUGUST 8, 2013

The job of Chief Information Officer has never exactly been easy. But massive disruptions in business models, technology, and the work force have been throwing up massive new challenges for CIOs and other technology leaders. If they work for a product company, it may be looking to services revenue for growth.

CIO 9

CIO Succession Fast Follower Chief Information Officer 9

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. So who''s responsible for information security in your company? The truth is, unless all these people understand they own a piece of the problem and can be brought to deal with it together, you cannot manage information security.

Company 10

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 10

Harvard Business Review

MARCH 18, 2014

One consultant described the search for a chief information officer in these terms: “Whereas technical expertise was previously paramount, these competencies [being sought today] are more about leadership skills than technical ones.” Technical and technology skills. Team- and relationship-building.

Skills 13

Skills Consultative Ethics Chief Information Officer 13

Harvard Business Review

JULY 21, 2014

Is there a market opportunity the company is overlooking? Erik Mason, the marketing communications manager for an aesthetic skin laser company in the Northeast, felt the firm needed a new image. Other companies with slicker marketing were gaining market share even though they had inferior technology,” Mason says.

IPO 13

IPO Audience Chief Information Officer Case Study 13

Harvard Business Review

DECEMBER 11, 2013

He said that without changes in incentives, as well as a change in the structure of the C-suite, broad-based roles like Chief Information Officers, Chief Marketing Officers, and Chief Data Officers are hampered in their effectiveness. Technology' Big Data’s Biggest Challenge?

Incentives 9

Incentives Chief Information Officer Business Intelligence Execution 9

Harvard Business Review

JULY 25, 2013

But too many organizations are stretching their Chief Information Officers (CIO) too thin. Chief "Integration" Officer: Bringing together internal and external data and systems. Chief "Intelligence" Officer: Fostering business intelligence and getting the right data to the right people.

CIO 9

CIO CFO Chief Information Officer Business Intelligence 9

Harvard Business Review

NOVEMBER 2, 2018

Finance, Logistics, Marketing, Sales, as well as Production and Quality all produced large amounts of data that could be interesting for data science pilot projects. The confidence that the technology executive team placed in us was crucial to our success. Unfortunately, this didn’t narrow it down a whole lot.

Company 14

Company Automotive Project Chief Information Officer 14

Harvard Business Review

FEBRUARY 9, 2016

The survey gathers perspectives from a small but influential group of executives — chief information officers, chief data officers, and senior business and technology leaders of Fortune 1000 firms. How technology is changing the way we work. Insight Center. Corporate Culture for a Digital World.

Chief Financial Officer 8

Chief Financial Officer Chief Information Officer Agility Metrics 8

Harvard Business Review

SEPTEMBER 10, 2015

business units and functional groups like marketing or human resources set out “challenges” that they’d like employees to work on. Skunkworks often need to be protected from the business units, so that they have the freedom and resources that their ideas need to get out into the market.

Venture Capitalist 8

Venture Capitalist Company Due Diligence Chief Information Officer 8

Harvard Business Review

JANUARY 19, 2018

Consider Staples, the office-supplies retailer, which had tumbled from being the market leader to being a third of the new leader’s size by 1992. The latter was a capable strategist with relevant insight into digital technologies — the most pressing strategic issue for the company at that time.

Strategy 9

Strategy Chief Financial Officer Short-term Chief Information Officer 9