Management Craft

APRIL 18, 2014

Phil Gerbyshak , author, speaker and VP of Sales and Marketing for Advisology. Dwayne Melancon, Chief Technology Officer, Tripwire, Inc. Lisa Haneberg’s clearly at her best in this book!” Ellen Weber (PhD) directs innovation at the Mita International Brain Center. Believe it: You CAN double the love!”

Books 40

Books Chief Technology Officer Chief Executive Officer Open-book 40

Harvard Business Review

MAY 23, 2011

June's Harvard Business Review features a story by Procter & Gamble Chief Technology Officer Bruce Brown and me on " How P&G Tripled Its Innovation Success Rate." First, some of the ways that P&G reduces risk on individual projects are generally good innovation practices for everyone.

Innovation 15

Innovation Chief Technology Officer Business Model Learning-by-Doing 15

Strategy Driven

AUGUST 17, 2011

You cannot presume that packaging is simply a matter of clever design that helps your products fly off the shelves of a super market. Consider the chief technology officer of a company who is able to influence standards by being on an industry body – the revenue impact of such a thing can be immense.

Self-aware 50

Self-aware Engineering Learning-by-Doing Chief Technology Officer 50

Harvard Business Review

JANUARY 23, 2013

As campaigner-in-chief, however, this President is demonstrably without peer. His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. We knew what to do," said Harper Reed, the campaign's Chief Technology Officer. "We

Marketing 12

Marketing Chief Technology Officer Case Study Critical Success Factor 12

Harvard Business Review

MARCH 26, 2012

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. Rich countries are the most technologically advanced.

Chief Technology Officer 16

Chief Technology Officer Constraint Bottom-up CTO 16

Harvard Business Review

AUGUST 28, 2012

While business markets are obviously different from societies in many ways, they share more things in common, especially in today's networked world. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions.

How To 15

How To Audience Banking Chief Technology Officer 15

Harvard Business Review

OCTOBER 9, 2017

Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. What if we applied the same thinking to innovation? What if we applied the same thinking to innovation?

Innovation 8

Innovation Airlines Chief Technology Officer Participative 8

Harvard Business Review

MAY 3, 2016

In business, winning is often a matter of speed — to new markets with new offerings — rather than slow, steady plodding. For many business leaders — 85%, according to a recent Accenture survey — such open innovation is critical to their strategic plans. Hardly an encouraging finding.

Innovation 8

Innovation Chief Technology Officer CEO Objective 8

Harvard Business Review

MAY 9, 2014

“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. The redder the location, the more frequently it was trafficked: For chief technology officer Joe Lezon, the results were both helpful and surprising.

Retail 15

Retail Chief Technology Officer Technology Merchandising 15

Harvard Business Review

AUGUST 14, 2013

In a recent article , I suggested that the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today.

CTO 11

CTO CIO Chief Technology Officer Chief Information Officer 11