How Testbeds Can Help Us To Co-Create The Future
The Horizons Tracker
DECEMBER 28, 2021
The late Clayton Christensen famously highlighted that consumers are not buying our product as much as they are hiring it to complete a particular job. Bunkered away in R&D labs they often fall into the trap of focusing almost exclusively on the technology they’re developing rather than on the customer need it should be meeting.
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