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How Testbeds Can Help Us To Co-Create The Future

The Horizons Tracker

The late Clayton Christensen famously highlighted that consumers are not buying our product as much as they are hiring it to complete a particular job. Bunkered away in R&D labs they often fall into the trap of focusing almost exclusively on the technology they’re developing rather than on the customer need it should be meeting.

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Entrepreneurs Need A Detailed Understanding Of Their Customer’s Problems

The Horizons Tracker

It’s a problem I argued recently that many peddlers of metaverse technologies are falling foul of. He suggested that the majority of organizations focus on the idea, the product, or the technology. They then create this idea and attempt to sell it on the market. Understanding the customer.

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What Is The Job Metaverse Is Trying To Do?

The Horizons Tracker

That we’re still largely waiting for such an immersive world to take hold, despite much-hyped initiatives, such as Second Life, perhaps underlines the difficulties the technology has had in keeping pace with such a vision. Digital twins. It’s a market that is already worth $3.1

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

Why didn’t Folgers recognize the retail consumer demand for coffee and develop a Starbucks type business model? Let’s just take a moment and look at a few notable examples of what happens to companies that become complacent…Why didn’t the railroads innovate? Why didn’t IBM see Dell coming?

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How Innovative Trailblazers are Transforming Business

Skip Prichard

Only those who are able to reinvent themselves, imagining new solutions, and developing new products and services to be relevant in the future will be poised to thrive. Who better to quote in this instance than the late, great, Clayton Christensen who famously answered this question in his book The Innovator’s Dilemma.

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When Old Technologies Create New Industries

Harvard Business Review

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. But who wants to stand up for old technology?

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Overcoming the Barriers to Corporate Entrepreneurship

Strategy Driven

Instead, longevity is based on entrepreneurial thinking and innovation – in exploring ways to adapt corporate and business strategies in response to market, technological, and social and cultural change. On reflection, though, I find that the evidence does not support competitive advantage as a path to longevity. Resistance from the Customer.