Remove Christensen Remove Finance Remove Marketing
article thumbnail

Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?

article thumbnail

Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Harvard Business Review

Disruption is a systemic problem: Clayton Christensen outlined in 1997 why it was so difficult for any individual business to defuse disruptive threats and embrace disruptive trends. They’ve read Christensen’s book The Innovator’s Dilemma. Asset-light businesses are not financed with debt.

article thumbnail

Ideas Don't Equal Innovation | N2Growth Blog

N2Growth Blog

Disruptive innovation is rarely raw genius that bubbles-up, but rather the culmination of several things: a sound idea, vetted through great process, refined by innovative application and brought to market by outstanding leadership. Moore and Christensen tell us what to do, but their prescription is rarely followed. Thanks David.

Blog 413
article thumbnail

What Markets Do and Don’t Get About Innovation

Harvard Business Review

In 2007, Clayton Christensen co-founded Rose Park Advisors, a hedge fund devoted to investing in disruptive companies. Disruptive innovation can take several forms, and the market understands some types better than others. But do markets really follow the logic of an academic theory? Mostly, though, markets get things right.

article thumbnail

The 4 Types of Innovation and the Problems They Solve

Harvard Business Review

Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Clay Christensen's landmark theory -- in under two minutes. Related Video. Basic research.

article thumbnail

Groupon Doomed by Too Much of a Good Thing

Harvard Business Review

Clayton Christensen would agree with the intuition that Groupon displays but ignores: businesses should become profitable before they become big. Finally, reaching profitability quickly ensures that when outside financing dries up, the venture can succeed on its own.