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Christensen Featured in Interview about Marketing Theory

First Friday Book Synopsis

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.

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World Innovation Forum - Clay Christensen

CEO Blog

First speaker is one of my favorites - Clay Christensen. They began by taking the low end of the market - rebar. So the minimills looked up to the next market - Angle iron. Eventually the minimills ended up with 65% of the market and the big integrated mills were mostly out of business. Seems to be recovering well though.

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How do leaders make lasting change?

Lead on Purpose

One of the great leaders and thinkers of our time is Clayton Christensen , ”a down-to-earth” alum of BYU, Oxford and Harvard. I found two recent articles about Clayton Christensen that have increased my understanding about leadership: The first is published in the BYU Magazine’s Spring 2013 edition. (As

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Disrupt Yourself: Play To Your Distinctive Strengths

Lead Change Blog

.): The act of using a practice employed by companies — wherein a product deemed inferior by the market leader (Amazon v. As the co-founder of a boutique investment firm with Clayton Christensen, Whitney Johnson came to realize that the frameworks of disruption not only apply to innovation and investing, but to individuals.

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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?

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Disrupt Yourself

Lead Change Blog

Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.

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HBR’s 10 Must Reads on Strategic Marketing

First Friday Book Synopsis

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].

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