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Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?
First speaker is one of my favorites - Clay Christensen. They began by taking the low end of the market - rebar. So the minimills looked up to the next market - Angle iron. Eventually the minimills ended up with 65% of the market and the big integrated mills were mostly out of business. Seems to be recovering well though.
One of the great leaders and thinkers of our time is Clayton Christensen , ”a down-to-earth” alum of BYU, Oxford and Harvard. I found two recent articles about Clayton Christensen that have increased my understanding about leadership: The first is published in the BYU Magazine’s Spring 2013 edition. (As
At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. The book focuses on marketing and consumer behavior.
So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?
Technology disrupts markets. However, when I need to decide whether to focus on a market (like Christensen does) or focus on the technology, I will focus on the technology every day of the week, and twice on Tuesday. I agree with that. Continue reading →
And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.
.): The act of using a practice employed by companies — wherein a product deemed inferior by the market leader (Amazon v. As the co-founder of a boutique investment firm with Clayton Christensen, Whitney Johnson came to realize that the frameworks of disruption not only apply to innovation and investing, but to individuals.
Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.
HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].
The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.
Christensen. Here’s the description (from Wikipedia): A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. But I […].
In the book, the Innovator’s DNA , Clayton Christensen and colleagues list five behaviors that characterize innovative leaders: associational thinking, questioning, observing, networking and experimenting. These new insights shape our future actions that are even better calibrated to the needs of the market. Boundary Pushing.
Disruptive innovation is rarely raw genius that bubbles-up, but rather the culmination of several things: a sound idea, vetted through great process, refined by innovative application and brought to market by outstanding leadership. Moore and Christensen tell us what to do, but their prescription is rarely followed. Thanks David.
Bob''s blog entries Albert Einstein Brilliant Mistakes Brooke Manville Building a Growth Factory Clayton Christensen David Duncan Harvard Business School Harvard Business School Press Howard Aiken Innosight Innosight Ventures Isaac Asimov James O''Toole Judgment Calls Lao-Tse Paul Schoemaker Peter Drucker Richard Dawkins Scott D.
Christensen HarperCollins (2003) A brilliant analysis of a multi-dimensional paradox Having just re-read this “business classic,&# I admire it even more now than I did when it was first published. In his Introduction, Christensen makes his objective crystal clear: “This book is [.].
Yes, the management that, according to Clayton Christensen, is not supporting the creation of radical ideas that will change markets. I can’t believe I’m about to do this. Don’t tell anyone, but today I’m going to defend management. Continue reading →
I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Customer CEO: How to Profit from the Power of Your Customers Chuck Wall The Referral Engine: Teaching Your Business to Market Itself John Jantsch Disney U : How Disney University Develops the World’s Most Engaged, Loyal, [.].
We dabbled our hand in marketing as Tim Vanderpy reviewed UnMarketing. We reposted a teaser video for Clayton Christensen’s new one The Innovative University. Our monthly full-length podcast released on Monday, featuring an interview with Pam Fox Rollin and some vitals rules for new senior leadership.
That’s why we see so many good ideas either not make it to market or not for long. ” Clayton Christensen , an advisor to BIF, taught us that customers are hiring companies to “do a job” for them. ” [1] It is simple, but not easy and in today’s world very short-lived.
This results in a growing amount of market power being concentrated in a small number of incumbents. They then create this idea and attempt to sell it on the market. This can result in our entire worldview revolving around that idea and block out vital bits of information about the market, our customers, and other key stakeholders.
Here they are: Daniel Pink – In 2015, London-based Thinkers 50 named him, alongside Michael Porter and Clayton Christensen, as one of the top 10 business thinkers in the world. Would you like to meet my team? Amy Cuddy – She is known around the world for her 2012 TED Talk, which is the second-most-viewed talk in TED’s history.
Unfortunately, people sitting at the top had no time to examine the process which helped them to recover as the bonus pools grew and markets eventually rose. Clayton Christensen, a Harvard Professor says that only few people tend to hurt others and be dishonest in the initial stages of their career.
Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.
"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.
"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.
"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.
"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.
"The clearer your company culture, the less likely it will be hijacked by the weaker personalities in your team," explains Mary Christensen , author of the book, Be A Network Marketing Leader. "A Christensen's recommended eight guidelines are: We respect each other. We support each other.
Good marketers, and particularly researchers, tackle business problems by directly challenging the core beliefs around the ‘consumer reality’ of a brand—which are very often based on either outmoded, unrealistic or simply wishful thinking. Be aware of cultural signals and market dynamics. So…think like Rene Descartes.
It’s a market that is already worth $3.1 But in industrial deployments, think 5G powered ports, mines, and factories, operations can re-configure the signal to support even faster upload speeds,” Brian Chamberlin, Executive Advisor, Huawei Carrier Marketing, says. “ There are cases with upload speeds of over 1Gbps.
This week marks the release of Clayton Christensen's highly-anticipated book, How Will You Measure Your Life (with co-authors James Allworth and Karen Dillon). The book expands on Christensen's McKinsey-award-winning HBR article , drawing life lessons from the models that form the basis of his business-oriented writing. Persistence.
The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition Steven J. Spear McGraw-Hill (2009) The power of causal mechanisms that can drive a continuously self-improving system Clayton Christensen’s high praise of Steven Spear and this book is well-deserved.
One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. In that sense, the Christensen solution has become counterproductive; in fact, it’s become dangerous.
Instead, longevity is based on entrepreneurial thinking and innovation – in exploring ways to adapt corporate and business strategies in response to market, technological, and social and cultural change. On reflection, though, I find that the evidence does not support competitive advantage as a path to longevity.
It serves only the publisher’s marketing purposes. Perlow Harvard Business Review Press (2012) How and why to avoid or break free from a cycle that grows (unintentionally) vicious Ignore the title of this book. Focus instead on the subtitle: [.].
You can create a detailed plan for how to innovate, but these strategies rarely survive their first contact with the market. Innovation is an iterative process. Everyone has a plan until they get punched in the face,” said boxer Mike Tyson. Success comes when you learn to adapt.
Philippe Silberzahn, a consultant, keynote speaker, and associate professor at EM Lyon Business School, works with large companies confronted to disruptions in their markets: it was natural that he summarizes the mechanisms of disruption, in his book A Managers’Guide to Disruptive Innovation capitalizing.
We all want to start a disruptive company or invest in disruptive ventures, but in reality an innovation that takes place at the low-end of the market or where there is no market (yet) is just not that sexy. Because disruptive innovations are in search of a yet-to-be-defined market, we can't know the opportunity at the outset.
Clayton Christensen would agree with the intuition that Groupon displays but ignores: businesses should become profitable before they become big. The financial results of Groupon's traditional business continue to deteriorate, especially in mature markets, and new ventures such as Groupon Now also have failed to drive profits.
In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Edwards Deming and Clayton Christensen understand that the customer is part of the system in a way that most others don’t appreciate. I strongly recommend it.
Here, from the new book, Be A Network Marketing Leader , are some tips on how, as a leader, you can connect with your individual team members: Send cards on their birthdays and anniversary-of-joining dates. Keep yourself updated with what's happening in their personal lives. Show your support during personal or family crises.
Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. Clay Christensen's landmark theory -- in under two minutes. Related Video. The Explainer: Disruptive Innovation.
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