Rich Gee Group

APRIL 13, 2023

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process.

Influence 195

Influence Cialdini Books Ethics 195

Coaching Tip

APRIL 1, 2013

Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Rule for Reciprocation: "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us."

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Coaching Tip

JANUARY 16, 2017

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Related articles.

Cialdini 70

Cialdini Performance Review Engineering System 70

Harvard Business Review

FEBRUARY 19, 2013

There might also have been a touch of aversion to the idea of selling — many of us wonder if it's right, ethically-speaking, to persuade someone to buy or believe something. Robert Cialdini's Influence and Dan Ariely's Predictably Irrational are also filled with strategies of effective persuasion. (My

Cialdini 11

Cialdini Influence Self-aware Learning-by-Doing 11

Harvard Business Review

APRIL 11, 2016

Using emotion, spin, or relationships to influence others feels unfair, even if there is convincing research that shows they can be effectively applied strategically and ethically. Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology.

Politics 8

Politics Cialdini Open-book Career 8