Leading Blog

DECEMBER 25, 2016

Pre-Suasion : A Revolutionary Way to Influence and Persuade by Robert Cialdini The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

Books 150

Books Leadership Cialdini Govindarajan 150

Harvard Business Review

OCTOBER 11, 2012

Robert Cialdini, Influence: The Psychology of Persuasion. Cialdini's classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life. It's an essential primer on the history and current state of finance.

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Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

Robert Cialdini, Influence: The Psychology of Persuasion. Cialdini's classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life. It's an essential primer on the history and current state of finance.

Books 21

Books Cialdini Christensen Collins 21

Harvard Business Review

NOVEMBER 4, 2011

In his classic HBR article, " Harnessing the Power of Persuasion " Robert Cialdini outlines a number of variables involved in an individual's ability to influence others. Many times, otherwise well-intentioned people fall into the trap of not anticipating the impact of their proposed initiatives on other parts of the organization.

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Proposal Cialdini Execution Career 14