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Robert Cialdini, Influence: The Psychology of Persuasion. Cialdini's classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life. It's an essential primer on the history and current state of finance.
Robert Cialdini, Influence: The Psychology of Persuasion. Cialdini's classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life. It's an essential primer on the history and current state of finance.
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