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The Law of Reciprocity

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". "One Nothing more, nothing less.

Cialdini 117
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Build a Simple System to Achieve Success

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. "One of the most potent of the weapons of influence around us is the rule for reciprocation. Nothing more, nothing less.

System 147
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Decision Making Scenarios

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". "One Nothing more, nothing less. Schoemaker.

Cialdini 138
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Givers give without expectation of immediate return.

Coaching Tip

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. This tit-for-tat mode of operation can produce success, but it doesn't invoke the power of reciprocity and so fails to yield extraordinary success.". Nothing more, nothing less.