The Law of Reciprocity
Coaching Tip
OCTOBER 8, 2014
This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Cialdini spot market Wayne Baker William Morrow' Nothing more, nothing less.
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