Remove CIO Remove Cost Center Remove Marketing
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A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

The CIO was Katherine Hudson, who is considered by many people to have launched the modern IT outsourcing movement while at Kodak. They're savvy about mobility, broadband internet, smartphone apps, and the value of a good CIO. In the early 1990s, Kodak's IT function was focused on systems and internal services.

CIO 10
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IT Has Finally Cracked the C-Suite

Harvard Business Review

In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. To borrow a computer-science term, the denotational semantics are all wrong.

CIO 11
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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

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Make It Easy for Decision Makers to Approve Your Deal

Harvard Business Review

CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. Sales, Marketing, GMs, Product (Business Leaders): These decision makers are directly involved in generating revenue and they are judged based on the numbers.

P&L 8