Harvard Business Review

SEPTEMBER 23, 2016

But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, and are certainly not in the habit of working with the security department.” Online security and customer intimacy go hand in hand.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Digital disruption is rewriting job descriptions too, especially for the CIO. Internal departments and employees were once seen as the CIO’s customers.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

APRIL 18, 2013

Disgruntled customers can make a video on YouTube to broadcast their tale of mistreatment, as Jarrett Seltzer did when Verizon billed him $2,345 for its equipment when his home burned down. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.

Customer Intimacy 11

Customer Intimacy Supply Chain Human Resources Market Segmentation 11