Co-Opetition Development Nalebuff 
Harvard Business Review
MARCH 12, 2012
That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. This insight shaped and informed venerable brands' efforts to collectively develop new geographic markets while maintaining their competitive differences.
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. Brandbenburger and Barry J.
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