Commitment Early Adopters Early Majority 
Lead Change Blog
JULY 8, 2019
Bottom-up commitment. Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. If an early adopter adopts an idea, it’s been thought through.
Harvard Business Review
AUGUST 8, 2017
We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. ’ But doing it in-house is a huge commitment.
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