Lead Change Blog

JULY 8, 2019

Bottom-up commitment. In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. ” Innovators are typically poor ambassadors. The right change ambassadors.

Early Adopters 268

Early Adopters Early Majority Rogers Resistance 268

CO2

NOVEMBER 30, 2011

Everett Rogers came up with the Diffusion of Innovation model, which explains why and how a meme can move through a social system. Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The strongest resistance comes from the Laggards, however.

Innovation 79

Innovation Rogers Early Majority Resistance 79

Harvard Business Review

AUGUST 8, 2017

We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.” Ask yourself these questions first.

Products 10

Products Productivity Early Adopters Software 10