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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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How To Transform Your Company

Lead Change Blog

Your financial and emotional health are linked to how functional, or dysfunctional, your company is. If you’re feeling stuck, frustrated, or haven’t seen growth in your company, you may need to realign YOUR company whether you own, lead or work in it. Are you feeling lost on how to market your book during the upcoming holidays?

Company 456
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. The Role of Company Culture in Talent Attraction Company culture has become a critical factor in attracting and retaining talent.

Marketing 408
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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How a CEO Can Make or Break Your Company

N2Growth Blog

Every CEO’s impact is most visible in company decision-making. Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. They build connections across the company, fostering trust, transparency, and excitement about the future.

CEO 360
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Executive Hiring For a P.E. Portfolio Company – Ideals and Compromise

N2Growth Blog

portfolio company executives , diving into hiring assessment essentials in terms of hard skills to lead a portfolio company and run the business. Adding a new CxO might create temporary instability in a firm that has relied on generations of insiders or in the case of a more recent startup, a mercurial leader to harness the company.

Execution 397
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. Become a company known for learning & training. Become a company known for benefits. Become a company known for pay equity. Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery.