Competitive Advantage Development RBV 
Harvard Business Review
APRIL 27, 2015
In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). RBV argues that in an increasingly unstable world, the possession of valuable, rare, inimitable, and non-substitutable resources is a more reliable key to competitive success.
Harvard Business Review
AUGUST 18, 2014
Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. Typically, resources that satisfy these conditions are capabilities or know-how that have been developed over time and are hard to transfer or document. So it is hard to explain this decision using the RBV.
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