Competitive Advantage Education Mintzberg 
LDRLB
FEBRUARY 10, 2014
I think Henry Mintzberg coined it first. And I think that information shift is actually even causing a shift in how management education works, in the sense that it’s not about imparting information, controlling information. That’s one set of reasons. It’s not my phrase. My day job is as a professor.
Harvard Business Review
APRIL 9, 2012
Let real customers use the product and learn from their feedback (Henry Mintzberg dubbed this process "emergent strategy" in an influential 1985 article [PDF] ). Competitive advantage comes from innovative ways of creating, capturing, and delivering value. Instead, put something "good enough" in the marketplace.
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