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This indicates that companies that openly and transparently promote these initiatives have a clear competitiveadvantage in recruiting. According to the two-factor model by American psychologist Frederick Herzberg, “hygiene factors” prevent dissatisfaction, whereas “motivators” enhance satisfaction.
In 1968 Frederick Herzberg reminded us of this in his now-classic Harvard Business Review article entitled “ One More Time: How Do You Motivate Employees? Today we’ll take a break from Busting Your Corporate Idol for this timely guest post from Omer Soker, Founder of The Ethics Of Success. .
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