Competitive Advantage Heskett Marketing Quality 
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. There is no doubt that strong culture translates into a powerful competitive advantage. Jason Richmond.
Marshall Goldsmith
NOVEMBER 24, 2010
Heskett and W. entitled The Ownership Quotient, Putting The Service Profit Chain to Work for Unbeatable Competitive Advantage. In our book, we studied the practices of organizations like Wegmans Food Markets, ING Direct, and Harrah's Entertainment. In some cases, it interferes with quality and productivity.
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