Competitive Advantage Human Resources Kotter Management 
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. There is no doubt that strong culture translates into a powerful competitive advantage. Jason Richmond.
Marshall Goldsmith
DECEMBER 16, 2013
The new work contract – where employees take responsibility for their own careers and corporations provide them with career-enhancing but impermanent opportunities – can be as difficult for organizations to manage as it is for individuals. We must manage our human assets with the same rigor we devote to our financial assets.
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