Harvard Business Review

AUGUST 18, 2014

Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. So how does RBV explain the decision to split the company into two? So it is hard to explain this decision using the RBV. You may also have noted that the RBV contains no concept of focus.

RBV 13

RBV Competitive Advantage Resources Media 13

Harvard Business Review

APRIL 27, 2015

In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). RBV argues that in an increasingly unstable world, the possession of valuable, rare, inimitable, and non-substitutable resources is a more reliable key to competitive success.

RBV 8

RBV Resources Positioning Strategy 8

Harvard Business Review

JULY 22, 2015

Academics have been writing about the Resource-Based View (RBV) — a theory of how companies can gain competitive advantage from their unique and valuable resources — since the 1980s, though the idea has been around for longer.

RBV 8

RBV Mass Marketing Budgeting Brand 8