Competitive Intelligence Marketing Operations 
Harvard Business Review
JULY 31, 2015
The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. Internal operational issues including execution, budgets, and deadlines are paramount in a company’s deliberation, but what other players will do is hardly ever in focus.
Harvard Business Review
JUNE 12, 2014
The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. At this point it seems reasonable to add patent litigation to Apple’s history of non-traditional marketing strategies.
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Harvard Business Review
APRIL 2, 2012
Common Operating Pictures. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Rapid Innovation/Move-to-Market Cycles. Wrong: collaboration with customers speeds your move to market. Yes, you can download an app for that!
Harvard Business Review
SEPTEMBER 18, 2013
Insist upon a culture that allows people to constantly challenge the most fundamental beliefs, hypotheses, and assumptions that they have about your organization, the industry in which it does business, and the world in which it operates. The established “rules” under which you or your organization generally operates?
Harvard Business Review
JUNE 21, 2013
In particular, expect it to challenge your conception of cybersecurity and your ability to deliver it in IoT-enabled digital networks, your commercial operations, and your partner ecosystems. This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned.
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