Competitive Intelligence Objective System Technology 
Harvard Business Review
MARCH 31, 2015
Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. Software from firms like Glisser or sli.do
Harvard Business Review
JUNE 21, 2013
Note that we can trace the origins of the IoT to the early efforts by engineers in Original Equipment Manufacturers (OEMs) to find ways to monitor, objectively and in real time, how the machines they designed for customers actually performed in the real word. Why Businesses Should Share Intelligence About Cyber Attacks.
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